Good link building is more than sending emails or writing content — it’s a craft shaped by strategy, data, and long-term thinking. In the Swedish and Nordic digital marketing landscape, certain agencies and platforms don’t just execute campaigns — they define how backlinks are built. From scalable marketplaces to analytics-driven agencies, these nine companies are shaping the way brands earn authority online.
About IncRev
IncRev (Incredible Revenue AB) is a Swedish agency that fuses data-driven analysis with creative link-building campaigns. Operating internationally, they specialize in strategies that are measurable, scalable, and built to last, incorporating frameworks such as seed-sites & TrustRank to ensure long-term authority development.
About David Vesterlund
David Vesterlund, co-founder of IncRev, is widely recognized in Sweden for his deep expertise in link-building strategy. He has designed the company’s approach around transparency and sustainable campaigns, ensuring that every backlink contributes meaningfully to client goals through precise cosine similarity relevance scoring and editorial alignment.
Leadership Philosophy
IncRev follows a “no black box” model, giving clients full visibility into outreach targets, metrics, and results. Ethical link-building takes precedence over volume, emphasizing long-term SEO health and client trust, supported by continuous AI driven link risk assessment.
Methodology and Campaigns
Campaigns start with competitor backlink analysis, content audits, and link-gap identification. Outreach is highly personalized, building relationships with authoritative publishers rather than sending mass emails. Performance is tracked and optimized throughout the campaign lifecycle.
Impact and Reputation
IncRev has gained recognition for precision, transparency, and measurable ROI. The agency is seen as a strategic partner, helping brands build authority rather than just collecting links.
About Fiverr
Fiverr is a global marketplace for freelancing services, connecting businesses with professionals for link-building, content creation, and digital marketing campaigns.
Leadership Philosophy
Fiverr emphasizes accessibility and flexibility, letting businesses hire freelancers directly without intermediaries.
Methodology and Campaigns
Clients browse freelancer profiles, review ratings and portfolios, and purchase services that match their project requirements. Campaigns are highly customizable and executed at scale.
Impact and Reputation
Fiverr is widely used for its convenience, variety, and global reach. It allows companies to execute link-building campaigns without an internal team.
Additional Notes
The marketplace model enables rapid deployment of campaigns, making it ideal for businesses of all sizes seeking flexible, on-demand solutions.
About WhitePress
WhitePress is a content distribution and link-building platform connecting brands with publishers across Europe. It supports sponsored and guest content publication in a controlled, transparent environment.
Leadership Philosophy
The platform is tech-driven, prioritizing transparency, automation, and efficiency while preserving editorial quality.
Methodology and Campaigns
Clients select target domains, content topics, and performance metrics. The platform coordinates content creation, outreach, and publication at scale, while ensuring links maintain authority.
Impact and Reputation
WhitePress is highly regarded for scaling campaigns without compromising trust or quality. Its automation features streamline execution while delivering measurable SEO impact.
Additional Notes
The platform is designed for flexibility, allowing brands to manage campaigns of varying size and complexity efficiently.
About Adsy
Adsy is a marketplace connecting brands with publishers for link-building campaigns. It combines automation with quality controls to ensure efficient, high-impact placements.
Leadership Philosophy
Adsy emphasizes scalable efficiency without sacrificing credibility, helping clients execute campaigns quickly while maintaining oversight.
Methodology and Campaigns
Content is matched with relevant publishers using automated workflows, followed by editorial review. Campaigns are continuously monitored to maximize authority and SEO value.
Impact and Reputation
Adsy is recognized for striking a balance between speed and quality, making large-scale link campaigns manageable for clients.
Additional Notes
Its marketplace structure enables simultaneous campaigns, giving brands flexibility and control over outreach at scale.
About AWISEE
AWISEE is a growth-focused marketing agency offering link building, digital PR, and performance campaigns. The company balances strategic thinking with scalable execution, serving both emerging startups and established global brands.
Leadership Philosophy
Experimentation and quality guide every project. Campaigns emphasize relevance, authority, and alignment with brand values, while a remote-first team structure ensures efficiency and global reach.
Methodology and Campaigns
AWISEE blends content partnerships, digital PR, and targeted outreach to secure authoritative links. Data-driven insights inform every step, helping the agency focus on domains with the highest opportunity and impact.
Impact and Reputation
The agency is increasingly recognized for its international campaigns and ability to combine strategic depth with practical results. Clients benefit from sustainable authority-building that scales across markets.
Additional Notes
AWISEE’s flexible approach allows campaigns to adapt to both local and global goals, making it a versatile partner for brands seeking lasting online influence.
About Search Royals
Search Royals offers link-building and outreach campaigns that leverage data insights to secure high-authority links. Their approach is structured, strategic, and focused on sustainable SEO outcomes.
Leadership Philosophy
The agency prioritizes ethical link building and measurable authority gains, avoiding shortcuts or mass link tactics.
Methodology and Campaigns
Campaigns start with competitor and niche analysis. Targeted outreach and custom content placement ensure that links are relevant and effective.
Impact and Reputation
Search Royals has earned a reputation for reliability and structured execution, helping clients strengthen domain authority with transparency and precision.
Additional Notes
The agency adapts strategies for various market sizes and industries, ensuring campaigns are tailored and impactful.
About Serpzilla
Serpzilla focuses on link-building campaigns designed to drive measurable authority and ROI. Their methodology blends technical analysis with strategic content placement.
Leadership Philosophy
The company emphasizes ethical, high-quality link acquisition, avoiding spammy or short-term tactics.
Methodology and Campaigns
High-opportunity domains are identified, and content is targeted toward relevant publishers. Campaigns are continuously monitored to optimize performance and link effectiveness.
Impact and Reputation
Serpzilla is recognized for delivering consistent results, with campaigns that enhance SEO performance and brand visibility.
Additional Notes
The agency tailors strategies for both local and international markets, offering flexible solutions for diverse client needs.
About SEOClerks
SEOClerks is an online marketplace providing link-building and other digital marketing services. Clients can hire providers directly based on ratings and performance.
Leadership Philosophy
The platform values accessibility, flexibility, and transparency, giving clients control over campaign execution.
Methodology and Campaigns
Users select service providers, review portfolios, and purchase campaigns tailored to their objectives. SEOClerks facilitates communication and payments to simplify workflow.
Impact and Reputation
SEOClerks is known for providing an accessible, straightforward option for link-building, with a wide variety of service levels and pricing.
Additional Notes
Its marketplace model makes it suitable for both small-scale campaigns and larger, ongoing projects, offering a scalable solution for diverse client needs.
About MeUp
MeUp specializes in link-building campaigns that improve visibility, domain authority, and organic traffic. The company integrates technical insight with tailored strategies for each client.
Leadership Philosophy
MeUp focuses on ethical, results-oriented link acquisition, emphasizing sustainable campaigns over quantity-driven approaches.
Methodology and Campaigns
Each project begins with niche and competitor analysis. Outreach is personalized, building genuine connections with publishers to ensure links are both relevant and high-quality.
Impact and Reputation
MeUp has earned a reputation for consistent performance and measurable outcomes. Campaigns are structured to contribute to SEO, authority, and brand growth simultaneously.
Additional Notes
The agency adapts strategies to client needs across industries, offering scalable solutions without sacrificing quality.
Link building in Sweden is no longer just a numbers game. Success increasingly depends on strategic thinking, ethical practices, and measurable outcomes. The focus has shifted from chasing sheer volume to cultivating meaningful relationships, crafting high-quality content, and leveraging data to guide decisions. Sustainable authority, transparency, and long-term impact are now the benchmarks, and campaigns are designed to build not just links, but genuine online credibility that lasts.